Many moons ago Sandie wrote a story featuring her youngest son and a few of his friends. She replaced the names with their faces and added a few more friends. Her son insisted on taking the b/w photocopied, stapled bits of paper into school for storytime. 2 days later Sandie was mobbed by parents asking where they could get a copy. Saronti was born!

Roll on a few years and Sandie was introduced to Karine when she was looking for a designer for a leaflet. Karine loved the concept so much she became part of the dream.

Sandie, Saronti Partner
Karine, Saronti Partner
“LOOK it’s ME”!!
Boy pointing at himself in the storybook
Girl holding up playing cards with her as the characters
Sophie just LOVES her Pairs magical Characters

Turning an Idea into a Business

Stories became illustrated books, ideas became products and Saronti began life as an online presence selling unique gifts for families, schools and children.

Sandie’s life was thrown a huge curveball and unfortunately it lead to her having to take care of other things for a while.

During this time Karine began working with a developer on a solution that would revolutionise Saronti’s production process- the DIY customiser tool was born!

Girl holding Jigsaw Puzzle of her family as Superheroes
“LOOK we’re Superheroes”!!
Grandfather and grandson reading book together laughing
Grandad and Charlie with their Special Book

The future

This brings us back to today where we are relaunching with the option for customers to make their own Books & Games, ask us to take over, or give a Saronti gift voucher to pass on the DIY fun.

Saronti’s ideas are still the same as they were when Sandie wrote the very first rhyming book – adding a face to a character and making a personalised storybook a joy for everyone to read.

Luckily now, technology means we can bring the Saronti experience to more than just books.